%% ID: 13204950 Updated: 2022-01-28 %% ![](https://readwise-assets.s3.amazonaws.com/static/images/article3.5c705a01b476.png) # About Title: [[Other/Obsidian Starter Vault(Second Brain)/Readwise 1/Articles/David Perell’s Three Plates of Ideas]] Author: [[Kjell Vandevyvere]] Category: #articles Number of Highlights: ==16== Last Highlighted: *2021-11-26* Readwise URL: https://readwise.io/bookreview/13204950 Source URL: https://medium.com/the-brave-writer/david-perells-three-plates-of-ideas-e2888fcc1f69 # Highlights Serve your ideas in different ways to pull readers in and make deeper connections ^278320024 --- I bet you’re not diversifying your content enough. When you’re starting out, no one will read your blogs if you don’t lure anyone in. ^278320025 --- samples, appetizers and the main course. ^278320026 --- Quick ideas that grow your audience by giving people a taste of what you do.” ^278320027 --- It’s the fastest way to reach your audience. ^278320028 --- Tweeting — or posting on other social media— doesn’t have to take up a lot of time. Try different ideas and see what works. If your follower count is low, you’ll need to engage with bigger accounts to test. ^278320029 --- . You can get 1,000 followers in 4 to 5 months with enough consistency. ^278320030 --- Short articles that people can share and try out ^278320031 --- It’s a bit more effort to create them and it requires more buy-in to read them. ^278320032 --- You can even turn your appetizer into a main course by adding some extra volume and taste. That’s what I did here. ^278320033 --- Long-form essays that are the bedrock of your worldview. ^278320034 --- If the samples and appetizers aren’t good enough, people won’t stay in your restaurant. ^278320035 --- Cooking the main course is a big risk. It’s the biggest time investment and fewer people stay for it. The ROI (return on investment) is considerably lower than for samples. ^278320036 --- your samples and appetizers are great. So ^278320037 --- My advice isn’t to stop serving your main course. Keep making it, but spend more time diversifying it ^278320038 --- Don’t always share the link. Often, a few lines of content will get more traction. ^278320039