%% ID: 13204963 Updated: 2022-01-28 %% ![](https://readwise-assets.s3.amazonaws.com/static/images/article4.6bc1851654a0.png) # About Title: [[Other/Obsidian Starter Vault(Second Brain)/Readwise/Articles/3 Outside-The-Box Ideas for Your Email Newsletter]] Author: [[Liviu Tanase]] Category: #articles Number of Highlights: ==10== Last Highlighted: *2021-11-24* Readwise URL: https://readwise.io/bookreview/13204963 Source URL: https://www.entrepreneur.com/article/391618 # Highlights email marketing being so effective, there’s incredible value in keeping things engaging ^278320239 --- include more user-generated content in your emails ^278320240 --- . It increases brand loyalty and can grow email engagement because it’s interesting for the readers to get a different perspective. ^278320241 --- If you use at least one image in your newsletter, try breaking the format. For a change, consider going with a plain-text email, exactly like a friend would send. Then observe how the list responds.On the other hand, if you already send plain-text newsletters, try including at least one image and observe your subscribers’ behavior. You’ll get useful information if you run your own tests. ^278320242 --- We can thrive, and good relationships with other companies are key. What non-competitors could you partner with for mutual benefit? ^278320243 --- One potential approach is to offer a discount to your co-marketing partner’s subscribers. In exchange, you can let your readers know about a special offer that they come up with. ^278320244 --- It’s a win-win. You can cross-promote and there are endless possibilities of what you can do via social media, blogs and newsletters ^278320245 --- Brainstorm other outside-the-box ideas ^278320246 --- The people who decide to take chances and do something new are the ones who stand out. It’s not to say you should be reckless, but give those outside-the-box ideas some serious thought. ^278320247 --- What you may think of as silly or unusual could catch your audience’s attention positively. Brainstorm tactics. Write down everything that comes to your mind. ^278320248