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ID: 13204962
Updated: 2022-01-28
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![](https://readwise-assets.s3.amazonaws.com/static/images/article2.74d541386bbf.png)

# About
Title: [[Other/Obsidian Starter Vault(Second Brain)/Readwise/Articles/E-A-T- Is It a Ranking Factor in Google Search]]
Author: [[Miranda Miller]]
Category: #articles
Number of Highlights: ==4==
Last Highlighted: *2021-11-24*
Readwise URL: https://readwise.io/bookreview/13204962
Source URL: https://www.searchenginejournal.com/ranking-factors/e-a-t/


# Highlights 
Our ranking system does not identify the intent or factual accuracy of any given piece of content. However, it is specifically designed to identify sites with high indicia of expertise, authority and trustworthiness.”  ^278320235

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Those raters assess the utility and quality of each piece of content based on its based expertise, authoritativeness, and trustworthiness.  ^278320236

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the E-A-T framework represents very real signals that Google evaluates for the purposes of ranking.
E-A-T is an integral part of the search experience and Google is acutely aware of its importance in modern information retrieval and dissemination.  ^278320237

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Google is committed to improving the quality of search results by using expertise, authoritativeness, and trust to inform PageRank and other ranking factors.  ^278320238